finespun

It’s not magic.

It’s science. Clouds form when water vapor in the air condenses into visible droplets or ice crystals. This can happen in three ways, but most people don’t think about any of them. We understand clouds in a more visceral way, as beautiful, rain-bearing, organic shapes in the sky.

We experience interactive media in the same way. Effective communication is also visceral, and innately simple. But it isn’t shallow. It is not beautiful without purpose nor is it the result of cold, formulaic engineering. Building it requires a meticulous, versatile, cross-disciplinary blending of science and art. The end result is extraordinary, but it definitely isn’t magic.

Summon our gurus.

Rub the glossy screen before you with your cursor and lo, we will respond.

info@finespun-creative.com
314.749.6627
2126 Withnell Ave.
St. Louis, MO
63118

Your eyes lie.

Trust your gut instead. Identifying what precisely makes interactive media work can be like trying to grasp a cloud in your bare hands. Information technology swashbuckler, Theodor Nelson, stated it eloquently:

"The difference between a great design and a lousy one is in the meshing of the thousand details that either fit or don’t, and the spirit of the passionate intellect that has tied them together, or tried. That’s why programming—or buying software—on the basis of "lists of features" is a doomed and misguided effort. The features can be thrown together, as in a garbage can, or carefully laid together and interwoven in elegant unification."

It’s the result of finely honed intuition developed through years of experience by seasoned craftsmen. But "what works" is easily identifiable through a simple gut check. A look though our selected work and subsequent consultation of your instinct should speak to our scrupulous standards.

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